We aim to be amongst the most efficient users of consumer-preferred packaging in the global beverage industry and in India. This begins in our package development stage, where we work to use the least amount of natural resources necessary to protect product quality and meet consumer needs.  One of the ways we conserve natural resources is by “light weighting”—taking weight and material out of our packaging. Our packaging innovation teams are continually testing packages and looking for new ways to decrease our raw material use while also reducing costs. In India, over the last decade, we have successfully reduced the weight of our glass bottles used for packaging sparkling beverages ranging from 10% to 33% for different pack sizes .