Coca-Cola India is one of the leading beverage companies in India offering great tasting, quality nonalcoholic beverages to consumers. Our brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza and Minute Maid Pulpy Orange juice drink, the Georgia Gold range of teas and coffees ,Fanta Fun Taste and Vitingo (a beverage fortified with micro-nutrients). Our aim is to offer a beverage for every lifestyle and occasion, where it also makes sense for our long-term business growth. We focus our resources on what consumers want today and anticipating what they will want tomorrow. From the added benefits of vitamins and minerals to new ingredients, sweeteners, tastes and innovations in package sizes, we are constantly challenging ourselves to identify high-quality additions to our portfolio.Iron deficiency is widely prevalent in India with an estimated 69% children below 5 years being deficient in Iron. 72% pregnant women and nearly 70% young women are also reported to be Iron deficient. Food fortification and supplements are a solution to this problem. Coca-Cola India has developed a nutritional beverage option – Vitingo - that can address the issues of Iron Deficiency and Iron Deficiency Anemia. Vitingo is a low cost beverage powder which contains five essential micronutrients – Iron, Folic Acid, Vitamin A, Vitamin C and Zinc.  In 2009 Coca-Cola India in partnership with the NGO, Bharat Integrated Social Welfare Agency (BISWA), launched a program to build awareness on micro-nutrient malnutrition (or “Hidden Hunger”) in the “bottom of the socio-economic pyramid” population in India. The two partners are working together to establish a successful income-generation model for the local communities and distribute Vitingo to the “bottom-of-the-pyramid” population in the state. (Gopaldas, 2002, Sheshadri, 1996 )    more information